Just as promised in 2023, Heron Preston‘s ready to deliver his first collection with H&M through his H2 initiative. Preston’s an adopted child of New York, having moved there in 2004 and let the city influence the inaugural collection through tons of wearable pieces that offer an upper-echelon version of durability that can fit in […]

A new era is upon us at H&M, and we’ve got Heron Preston to thank for it. The designer has signed a “long-term partnership” with the Swedish clothing brand as a Creative Menswear Advisorto urge it into a new generation of fashion Heron will help lay the foundation for the company’s new platform, H2, by […]