Shedeur Sanders’ first season as the Colorado Buffaloes’ quarterback didn’t end how he’d hoped. The team finished with a 4-8 record after getting off to an impressive 3-0 start under Coach Deion Sanders, bringing a ton of attention and celebrities to the sold-out home games. However, they went 1-8 in the weeks to follow, and Sanders couldn’t […]

“Shedeur Sanders is the perfect ambassador for BRADY™. He embodies everything we look for in a BRADY athlete and his character and values align perfectly with our brand." Tom Brady, 7x NFL Super Bowl Champion & Founder of BRADY Brand

Jackson State quarterback Shedeur Sanders has signed a NIL deal with Gatorade to become the sports drink’s first-ever HBCU athlete.