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Don’t sell yourself short, bruh; an investment in your personal hygiene is an investment in your future. So if you want to look your best, upgrade your grooming arsenal with top-of-the-line tools. These in-demand buys utilize expert design and cutting-edge technology for optimal results. From a sensor-equipped toothbrush that syncs with your smart phone to a high-powered exfoliator that takes your average face wash to next-level status, stock up on these essentials to keep your mug clean, line-up fresh and pearly whites glistening. 

 

BEST TRIMMER:

BEVEL TRIMMER

$199.95; getbevel.com/trimmer

This game-changing buy designed specifically for men of color nixes the shaving bumps and irritation common among those with course and curly hair. Offering insane precision, rapper Nas swears by the sleek device to keep his trademark half-moon part on point.

 The weight of this device has a premium feel; the clean lines and rubber shell makes it nearly impossible to drop.

-Bruce Goodwin, CASSIUS Mens & Lifestyle Editor

Check out the Bevel spot featuring Nas below:

 

BEST RAZOR:

GILLETTE MACH 3 TURBO RAZOR

$7.99; Target

An upgrade to the original Mach 3 family, this new design features sharper blades with protective coating and a new comfort gel bar with wider lubrastrips. End result? A closer shave without the irritation.

Razors are tricky for black men–if you have curly hair like mine, they can cause ingrown hairs and bumps. This is a really great option that offers a very close shave without triggering irritation.

-Donnell Baldwin, Chief Stylist, Mr. Baldwin Style and Co-Author, GROOMS

 

BEST TOOTHBRUSH:

ORAL-B GENIUS PRO 8000

$249.99; amazon.com

Part of a new school of Silicon Valley-inspired devices designed to upgrade your mundane morning routine, this next-level toothbrush has an app that walks you through the correct way to brush your teeth. The scarily-accurate guide chastises you for skimping on certain areas and applying too much pressure to others. The stylish travel case charges both your smartphone and your brush.

It’s like having a dentist on call; a warning light was activated and the speed automatically slowed when it sensed that I was  brushing too harshly.

-Marielle Bobo CASSIUS Executive Director, Style & Special Projects

 

BEST CLEANSING DEVICE:

THE ART OF SHAVING POWER BRUSH

$40; theartofshaving.com

Pair this dual purpose buy with your favorite face wash for deep cleansing, or use it as a pre-shave treatment to fight ingrown hairs. Apply pre-shave gel to follicles, working it in with the brush for two minutes. Then apply shaving cream and cut strands.

The lightweight, easy-to use exfoliater softened my facial hair before shaving.

-James Love, CASSIUS Assistant Editor, Style & Culture

 

BEST BEARD BRUSH:

BLUE BEARDS ORIGINAL BEARD BRUSH

$25; bluebeardsoriginal.com

A boar bristle brush will do wonders for your beard. Designed to hold in the palm of your hand, this one is easy to use and perfect for travel. Use throughout the day to detangle knots, tame strays and distribute oils. Plus, it just feels damn good.

It’s my go-to brush now. The small and compact size makes it easy to throw in my bag and use on the go.

-Bruce Goodwin, CASSIUS Mens & Lifestyle Editor

 

Click here to return to the 2017 Stay Fresh Grooming Awards