It’s a really good day to be Giannis Antetokounmpo.
Not only did the Greek Freak get some new help with a trade that sent Greg Monroe to the Suns in exchange for Eric Bledsoe, but he’s also decided to extend his deal with Nike. Antetokounmpo has been on the rise since the Bucks chose him in the first round of the 2013 draft, and he’s been putting on a clinic this season despite his team getting off to a less than .500 start. Above all else, the Milwaukee franchise knows it has a rising star on its roster.
And so does Nike. The Swoosh and the 22 year old confirmed an extension of their partnership with a video posted to Antetokounmpo’s Instagram page.
“Anyone who knows me, knows family is the single most important thing in life. Family is my rock, guiding light for everything I do. Family sacrifices for me, challenges me, inspires me. They have my back and I have theirs. There from the beginning, there until the end,” he narrates as a highlight reel—which includes a hearty embrace from Kobe Bryant and muscling past LeBron James—plays.
Family over everything, he says at the end of the video, as “GIANNIS X NIKE” flashes on the screen in red letters. The video is backed by J. Cole’s “Rise and Shine” from his debut album Cole World: The Sideline Story.
Hopes are high for Giannis, and even this early in the season, it looks like he’s ready to ball out. Official details on Antetokounmpo’s deal have not yet been announced. We’re just wondering what happened to that truck full of Adidas and Yeezys that the three stripes sent him back in September.