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Global activewear brand, PUMA is continuing its Women’s “DO YOU” campaign for Spring Summer 2018.

Focused on bringing out one’s inner confidence, women are encouraged to be their own bosses and embrace their individuality.

The brand tapped supermodel, actress and activist Cara Delevingne as the face of PUMA Women and the “DO YOU” campaigns. Delevingne garnered praise as one of the stars in a recent PUMA docuseries spotlighting strong women and their unique stories in affecting change. The forthcoming “DO YOU”  campaign highlights the importance of tapping into the things that inspire us, encouraging women to be confident, creative and unapologetic in every aspect of life— including personal style.

PUMA will kick off the campaign with the launch of the MUSE ECHO— an innovative new sneaker inspired by martial arts and ballet. A woven upper with a split outsole, the first colorway is a black model with metallic accents, shown above. Stay tuned for additional colorways releasing throughout Spring/Summer ’18.