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Available now, the world’s best-selling cognac, Hennessy, pushes the boundaries again, with a new collaborative limited-edition offering from Harlem-native rapper, and painter, A$AP Ferg.

Merging three of his favorite passions— art, music and cognac— Ferg’s collab is the latest Hennessy installment centered around pushing one’s limits to be the best they can be.

The video above was shot in Ferg’s hometown of Harlem, N.Y., and features his newest track, “Family” that dropped today in collaboration with Hennessy on SoundCloud. Ferg tells his triumphant story of humble beginnings in Harlem to his rise within the hip-hop collective A$AP Mob. He also shares his unique creative process that proves he’s a master behind the mic and the brush.

Along with the release of his new track is the creation of the Hennessy Uptown, a new cocktail kit featuring Hennessy V.S.O.P Privilège, exclusively available through premier cocktail delivery service, Cocktail Courier. Inspired by A$AP Ferg, the Hennessy Uptown includes enough ingredients to make eight Ferg-inspired cocktails and is available for purchase now at, where the first lucky 100 people who visit will receive the limited-edition vinyl of Ferg’s “Family” track, housed in a custom record sleeve of a replica of Ferg’s artwork.

The Hennessy Uptown Inspired by A$AP Ferg Cocktail Kit retails for $78 and is available on  For more info on A$AP Ferg’s “Never stop. Never settle.” journey, visit