You can’t have an NBA All-Star Weekend without creative activations. Hennessy, the official spirit of the NBA, understood the assignment and hosted the Hennessy Arena in Indianapolis, which attracted celebs and NBA talent to fall through and kick it.

Nas and leading cognac brand Hennessy joined forces for a new limited edition bottle to celebrate Hip-Hop's 50th anniversary.

For the remaining games of the NBA Playoffs, we're featuring a quartet of Hennessy cocktails for the Celtics, Heat, Lakers, and Nuggets.


NBA All-Star weekend was a success with an assortment of brands hosting activations beyond actual pro basketball festivities. Hennessy held it down with an interactive Court to Culture brand experience that included participation from A-listers including Allen Iverson, Kaytranada, Latto, Shai Gilgeous-Alexander and more.


One of the culture’s most beloved brands might be slotted for an upgrade. Industry experts speculate that Louis Vuitton Moët Hennessy is in talks with Ralph Lauren regarding a possible merger.


Comedian Lil Rel Howery has spent the last few months on a tear, having worked on at least a half dozen more movies, TV appearances, a comedy album as well, and curating content for kweliTV since assuming a leadership role for the streamer last year as well.

Les Twins, the internationally-renowned twin dancers from France joined forces with Maison Hennessy to collaborate on a limited-edition bottle and CASSIUS spoke exclusively with the pair to learn more about how dance and motion went into the creation of the new wares.

Joining the Washington Wizards with this new effort are artist Victor Solomon and activist Alex Taylor.

With Kamala Harris recently inaugurated as the 49th Vice President of the United States, Hennessy has created a cocktail aptly named The 49th.

Quavo wants the Black community to stop supporting, drinking, and rapping about Hennessy.