Adding to the long list of multi-hyphenate millennials upping the cool factor of retro sportswear brands, PONY is debuting its latest collab with Joey Bada$$. The Creative Director, musician and actor’s first apparel capsule— a natural follow up to his limited-edition kicks which dropped in December— hits stores this week.
I can’t wait to see people on the streets rocking head-to-toe PONY + Joey Bada$$ gear.
“Making clothing to pair with my ‘Bada$$’ sneaker was the natural next step in my partnership with PONY,” the Brooklynite explains. “I can’t wait to see people on the streets rocking head-to-toe PONY + Joey Bada$$ gear from the collection.” The four-piece lifestyle drop includes a burgundy sneaker, yellow long-sleeve tee, red short-sleeve tee and grey sweatshirt. “Bada$$” and “Product of New York” logos are featured throughout, in addition to the classic PONY chevron icon.
“Joey Bada$$ is on the edge of what’s emerging in culture, music, fashion and lifestyle, and it made sense for PONY to extend our partnership with Joey, a true ‘Product of New York,” into apparel,” adds Jamie Cygielman, CMO and EVP, Iconix Brand Group.
Check out the campaign, shot in Bed Stuy by burgeoning lensman Tyler Mitchell, then cop the PONY + Joey Bada$$ collection now ($29-$75) at Urban Outfitters and PONY.com.
Take a closer look below.
