The 6 God is making moves. Today (July 25) Drake secured a creative partnership with the SiriusXM Pandora. Considered the world’s largest audio entertainment company, the new union between the Grammy-Award winning artist and the company includes a dedicated station, curated music and collaborations with talent.
The new partnership with Drizzy will be the first significant artist collaboration for SiriusXM and Pandora since the two companies merged back in September 2018. Pandora and SiriusXM reach over 100 million users, and Drake is the most streamed artist of all-time, so the union between the two makes perfect sense.
Drake previously signed a reported $19 million deal with Apple back in 2015. That deal included special projects, ads, premieres, visuals, and his popular OVO Sound Apple Radio show. The last episode aired back in October 2018, it’s unclear what this new partnership means for that current deal.
SiriusXM purchased the struggling music streaming platform Pandora dropping $3.5 billion in an all-stock option deal. The company which has been around for 2 decades and reportedly lost about 200 million subscribers first half of 2018. With the addition of Drizzy, SiriusXM Pandora is banking the Toronto native can lure users back and help them compete with giants like Apple Music and Spotify.
It also helps that Drake is reportedly in album mode. He recently dropped “Omertà” and “Money in the Grave,” after his Toronto Raptors won the NBA championship. So his follow-up to 2018’s Scorpion and accompanying content could serve as the first exclusives he drops as a part of his partnership with SiriusXM Pandora.
We are interested to see how this all plays out.
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