Weeks before he was senselessly gunned down in front of his Marathon Clothing store in late March, Nipsey Hussle closed a collaboration and endorsement deal with PUMA. He announced it in an IG post sharing a video of him signing the contract telling his followers to look out for what’s to come from the union in the Fall. Unfortunately, his death not only left his family, friends, and fans grieving but also stalled his projects he was working on. Now we have a release date for the product of Nipsey and PUMA’s minds coming together.
Neighborhood Nip’s team is still continuing to work to keep his legacy going through his philanthropic endeavors and artistic work even after his death. Back in May Adam Petrick, PUMA’s Brand and Marketing Global Director ensured the late rapper’s collection will still be released.
“We’ll work with his family, and we’ll support his kids. We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.”
Nipsey’s family has been understandably quiet following his death only giving updates to any events associated with Hussle’s name. His Instagram page hasn’t posted anything since early April but broke its silence announcing the September 5th release date for his highly-anticipated PUMA capsule collection.
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Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.
The investigation into Nipsey’s murder is still ongoing as prosecutors, and law enforcement builds their case against his alleged killer Eric Holder.
Photo: Vivien Killilea / Getty