Well, that was quick.
Just two days ago, it was announced that the Dior X Jordan merch collection would be dropping on July 8. Sneakerheads were upset because the only crumb of information we got about the 1s was that the release would “take the form of an exclusive online experience.”
No one knew what the hell that actually meant, and has it turns out, they didn’t have much time to decode it. This morning, June 25, the Hi-tops dropped for $2,200 USD and the Lows for $2,000. The raffle is different than others because after you select your sneakers, you then have to pick the Dior store you’d like to pick them up from, and then you receive an email confirmation around July 1 if you’re one of the lucky winners. Then, with a QR code linked to your name, it must match the photo ID you present when you pick up the sneakers. It is a global release as the stores you can choose from are in Europe, the Middle East, North America, Japan, Asia, and Australia– which adds up to over 25 spots in total.
The surprise drop not only had some sneakerheads shocked by the sticker price (which was rumored but seeing those 3 zeros will always be surprising) but also joining in each other’s misery because they’ll most likely strikeout. If you’re ready for your inevitable L, you can enter here.
Check out the funniest responses we discovered on Twitter
I swear if a n*gga in some H&M jeans win these Dior 1s im gonna lose it— Mr. Me Too (@FBBLou) June 25, 2020
These Dior 1s so fucking ugly... pic.twitter.com/hsglPSAbS8— Hattori Hanzō (@itsCabatiaN) June 25, 2020
when i win the Air Dior 1s im gonna show up in some dusty ass shorts and black af1 to pick em up pic.twitter.com/kbIJO3Y2dr— Ez The RICH PAUL & KCP Stan (@EzTheProphet) June 25, 2020
Dudes want the Dior 1s but won’t bother trying to open the Dior to better opportunities in life pic.twitter.com/DedkzVA7xA— devin (@DevinShamel) June 25, 2020
These the type of dudes that gonna get the Dior 1s pic.twitter.com/al9iRz02AY— kevin (@kevinuptxwn) June 25, 2020
How I get ready for the day after filling out the Dior x Air Jordan raffle pic.twitter.com/BypG5a3Znl— Nice Kicks (@nicekicks) June 25, 2020
If these had no dior branding the dior 1s would be sitting at footlocker on sale lmao pic.twitter.com/ZOCRjAm33b— John (@iam_johnw) June 25, 2020
We all putting in for DIOR 1s knowing we going to take a worldwide L— Maybach O (@opkicksnlaces) June 25, 2020
What is wrong with us?! 😂 pic.twitter.com/JKlFvSYt6x