Just as promised in 2023, Heron Preston‘s ready to deliver his first collection with H&M through his H2 initiative. Preston’s an adopted child of New York, having moved there in 2004 and let the city influence the inaugural collection through tons of wearable pieces that offer an upper-echelon version of durability that can fit in […]

A new era is upon us at H&M, and we’ve got Heron Preston to thank for it. The designer has signed a “long-term partnership” with the Swedish clothing brand as a Creative Menswear Advisorto urge it into a new generation of fashion Heron will help lay the foundation for the company’s new platform, H2, by […]

The Front

The Swedish retailer's piled-up garments are worth more than $4 billion.

The Front

The country reacts to the racist hoodie.

The Front

Terry Mango, the mom of the model who drew support for being insulted by H&M in a racist ad, is telling people to "get over" the incident.

As we're all unfortunately aware, major companies have made a name for themselves via racially-insensitive advertising.

The Front

The company tried it with this horribly offensive ad.