This season, the series will follow Kevin Durant, Jaylen Brown, Shai Gilgeous-Alexander, Tyrese Haliburton, and James Harden. 

Shai Gilgeous-Alexander is riding a dream summer with an NBA title, a new Converse signature sneaker, and now a role as the face of YSL Beauty’s MYSLF ABSOLU fragrance.

Shai Gilgeous-Alexander has officially launched his first Converse signature sneaker, the SHAI 001, debuting in the “Butter” colorway

Discover why Drake decided to cover up his LeBron James tattoo with a new design featuring Shai Gilgeous-Alexander.

Sports

Discover the NBA 2K26 Cover stars: Shai Gilgeous-Alexander, Angel Reese, and Carmelo Anthony are leading the pack.

The Thunder Pacers Finals saw Oklahoma City claim their first NBA championship in a thrilling Game 7 victory over Indiana.

Sports

Shai Gilgeous-Alexander's dad makes headlines on Jeff Teague's podcast with a controversial joke. Discover the details now.

As if embarrassing the Bucks, Cavaliers, and Knicks with their fourth quarter heroics wasn't enough, the Indiana Pacers have done it again.

Shai Gilgeous-Alexander is the NBA MVP this year, and he's also up 2-0 in the Western Conference Finals against the Minnesota Timberwolves.

Shai Gilgeous-Alexander wins his first NBA MVP award amid a stunning postseason performance.

The Golden State Warriors are barely above .500 on the season, with their most recent victory coming against the Oklahoma City Thunder.

Shai Gilgeous-Alexander’s plush pad for the offseason turned out to be more stressful than relaxing. The Toronto, Ontario, native bought a six-bedroom, eight-bathroom luxury home on Lake Ontario for about 6 million dollars this year. Still, the previous owner is making it all a headache. Before selling the 10,000-square-foot mansion, it was owned by Aiden Pleterski, […]