Jerry Lorenzo’s cult streetwear brand, Fear of God, is a favorite among a-listers like Pharrell Williams, Dwayne Wade, Michael B. Jordan and Chadwick Boseman. But the hefty price tag keeps it out of reach for most. On the heels of being tapped by Marvel to design limited-edition Black-Panther-inspired pieces, the label is debuting ESSENTIALS, a lower-priced lineup of interchangeable buys.
In a new campaign shot by burgeoning talent Shaniqwa Jarvis, the label’s trademark grunge-meets-streetwear styling is center stage. New Era caps, denim separates, slouchy sweats, basketball shorts, oversized outerwear and chunky high-tops are expertly layered. Bold “ESSENTIALS” branding adds graphic flair.
Take a closer look at the complete lineup below and stay tuned for forthcoming release dates.