After many delays, Jerry Lorenzo’s collaboration with adidas, Fear Of God Athletics, is finally (almost) here. However, the alleged prices of the first delivery of gear might have you getting selective with how many pieces you’ll actually purchase.

Since moving on from the Swoosh, Jerry Lorenzo has hooked up with another athletic giant. The Fear Of God Founder recently sat with GQ to talk about his brand’s collaborative effort with adidas, dubbed Fear of God Athletics. As it sounds, it gives an updated and more premium take on sports goods through modernized silhouettes and […]


All signs point to adidas betting big on Jerry Lorenzo this year. The company has confirmed the Fear of God Athletics line for 2023.

Fear Of God's Jerry Lorenzo stood up for Ye saying adidas wasn't the same without Kanye West. He then quickly deleted the post.

Controversial star comedian Dave Chappelle linked with Fear Of God for a capsule collection inspired by his tour with Chris Rock.

Fear Of God Essentials has the basics down pat. The ESSENTIALS Core collection is the more accessible version, at least for your wallet, of the Fear of God brand and has quickly become a streetwear staple thanks to its dedication to muted colors and the items necessary to pad out any respectable wardrobe.

When Jerry Lorenzo parted ways from Nike to adidas the world didn’t know what to expect. We finally get a look at some pieces from the adidas x Fear Of God Athletics partnership. As spotted on High Snobiety the Evansville, Indiana native has been busy cooking up after switching from checks to stripes. The new deal […]

The first drop from the Fear of God x Adidas collaboration might be ready in time for Spring 2022.


One of the game’s hottest designers seems to have another ace of his sleeve. Jerry Lorenzo is wearing what seems to be a piece from an upcoming Fear Of God x adidas collection. As spotted on Hype Beast the Evansville, Indiana native pulled up to a recent Los Angeles Laker game. Seated in celebrity row he […]


"I was just drawn to it, the design, the colors. It was like, oh my God, what is that?"