Kerby Jean Raymond is known for telling stories through clothing. The Pyer Moss designer’s Fall/Winter 2017 collection was an homage to his Haitian dad and for Spring 2018 he partnered with Reebok on a unisex lineup honoring the immigrant experience. Now he’s joined forced with Hennessy to honor legendary cyclist Marshall “Major” Taylor.
The cycling-inspired apparel line, MMT 140 x Pyer Moss for Hennessy, marks the fifth chapter of the spirit brand’s award-winning “Wild Rabbit” campaign, which tells stories of extraordinary individuals whose inner drives push them to “Never stop. Never settle.” In the late 1890s, Taylor became the best cyclist of his time, holding seven world records by 1898, and becoming the first African American to win a world championship in 1899.
The collection includes a colorblock bomber jacket, sweatshirt, printed tee and joggers. Available for purchase in June on PyerMoss.com, a portion of the proceeds will benefit the National Brotherhood of Cyclists. Take a closer look below.
Additional campaign activations include an ESPN-produced documentary that aired on April 22nd and thought-provoking sculpture by acclaimed artist and cycling enthusiast Kadir Nelson. Learn more about the unsung hero in the Hennessy video spot below.