While dad shoes continue to have a moment, New Balance‘s iconic 608 trainer is a tried and true classic that’s found a cult following among today’s youth. As the originators of the boxy shoe trend, the brand is celebrating Father’s Day by highlighting the stye that provides all-day comfort for trendsetters of all ages.
The label dropped a dope video celebrating the cross-generational appeal of the signature shoes between millennials and their dads. With its clunky shape and thick sole, dad shoes are the sneaker of the moment, garnering tricked out iterations by luxury brands and cult labels like Pyer Moss.
Available at NewBalance.com, the 608 costs just $69.99 and is the perfect last-minute gift for Dad. While you’re at it, cop a pair for yourself as well.
