Nike‘s beefing with two of its biggest competitors over one of its newest and most pioneering technologies. The Swoosh is suing New Balance and Skechers over its FlyKnit material, alleging the two brands copycated the knitted uppers. The sportswear giant filed in US District courts in both California and Massachusetts over the unauthorized use of […]

Joe Freshgoods continues to push the culture further. He has linked with Kawhi Leonard to discuss the importance of the head nod between Black men for a New Balance campaign.

It looks like Joe Freshgoods is about to get a bigger seat at the table with New Balance. The company has appointed him Creative Director effectively immediately.


Stillman College becomes partner with New Balance in a deal that could open the door for smaller HBCUs across the country.

New Balance might have to open up its wallet if this lawsuit pans out. 

The footwear company is joining other corporations who are donating to the #BlackLivesMatter cause.


New Balance basketball sneakers? Sounds weird, right?  Well according to reports the company best known for its running sneakers and your dad’s favorite pair of grilling kicks wants to take another stab at the basketball market. That’s right basketball sneaker aficionados, New Balance wants your money, and according to’s Nick DePaula, the company is actively considering signing […]