Three-time NBA champ Steph Curry is venturing into entertainment with his new faith-based and family-focused films. Back in April, the Golden State Warrior partnered with Sony to bring his core values to the big screen but he’s finally opening up to Variety about the plans he’s got for the future.
“It was very important for us as a company to sign Steph,” said Jeffrey Godsick, executive VP of brand partnerships and global strategy at Sony Pictures Entertainment.“He chose us over many other opportunities he had because of the diversity for the company in so many different areas of entertainment, gaming, music and TV. We cover every area of pop culture and entertainment. That was important to him.”
Movies in the potential production slate include a biblical animated feature, and a comedic movie, called “Church Hoppers” which is a play on the successful “Wedding Crashers” film.
Curry told Variety that he’s viewing the projects as an extension of the things he personally believes in.
“It’s not about me hitting people over the head with a Bible and telling them they have to believe a certain thing, or think a certain way… I don’t mind being called corny. I’m comfortable with who I am,” Curry said.
It was a few years ago that Curry realized he wanted to use his celebrity to further his career in Hollywood endeavors after seeing the likes of his teammate Kevin Durant, Hollywood LeBron James and most recently Kyrie Irving‘s Uncle Drew.
“As we talked about what he wanted to do with his brand and where he wanted to go, he landed on this North Star: Stephen wants to inspire as many people as possible. There’s no more effective way to touch broad audiences and inspire as many people than with the sharing and dissemination of content globally,” ” says Jeron Smith, a former Nike brand manager and White House deputy director of digital strategy during the Obama administration.
Curry teamed up with Smith to create Unanimous Media and with Sony as a distribution partner, the future is looking bright.
Steph Curry Talks Expanding His Brand And Why He Decided To Tackle TV & Movie Projects was originally published on hellobeautiful.com
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