Sneakers

Assouline is releasing 'Air Jordan', a luxury book celebrating 40 years of Michael Jordan and Jordan Brand’s cultural, athletic, and design legacy.

The sneaker game in the NBA has come a long way from the league’s early days, when players laced up in basic Converse All-Stars and function mattered more than flair. Sneakers evolved into more than just performance gear; they became a canvas for self-expression, a marketing powerhouse, and a cultural bridge between basketball and fashion. […]

Jalen Hurts' partnership with Jordan Brand has quickly become one of the more visible and talked-about athlete endorsement pairings in the NFL.

Knicks killer Tyrese Haliburton has used the 2025 NBA Playoffs to proved he is anything but underrated, leading his team to the NBA Finals in the process. Like any pro ball superstar who gets buckets, Halliburton has received his own signature basketball sneaker—the PUMA Hali 1. The point guard will be rocking his PUMA Hali […]

Malia Obama is moving up in the world of film and TV, as one of the directors of the A'Ja Wilson commercials for Nike.

Kyrie Irving and his partnership with ANTA continue to push forward even though the crafty guard is no longer on the court this season due to injury. 

adidas and the popular video game franchise Minecraft are coming together for a groundbreaking collaboration that will keep fans of both brands looking F L Y in both the physical and virtual worlds.

Sacramento Kings explosive guard De'Aaron Fox, the first big name to sign with the brand, now has his own kicks to rock on the court, the Fox 1.

The moment sneakerheads have been waiting (and saving) for all year is here. The temperature is dipping, and the holidays are around the corner, which means all of Jordan Brand’s Holiday releases pictured in leaked grainy images are finally hitting store shelves and the often frustrating SNKRS app. And the first to hit the app […]

In a blog post, Nike mentioned working with the two-time WNBA champion and league MVP to craft her signature sneaker, which will put her in elite company.