Supreme Taps Japan’s Hysteric Glamour For A Raunchy Fall/Winter 2024 Collection

Fresh off announcing a collegiate-inspired collection with the help of Michell & Ness and the NCAA, Supreme is doubling back with a new collection with the help of Hysteric Glamour. The brand, founded in 1984, is the brainchild of Japanese artist Nobuhiko Kitamura. Its first collection with Supreme dates back to F/W 2017, and seven years on, they’re reconnecting, having most recently collaborated in 2021. As Hysteric Glamour usually does, it gives a foreign take on typical American culture, but with Supreme in tow, there’s even more of an edge.

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The offering begins with moto-style jackets made with the help of legendary leather goods brand Vanson. It comes in two styles: a green and yellow one reminiscent of the Green Bay Packers and a more subdued black and royal blue option. Both are outfitted with patches on the front and a pair of skeletal middle fingers on the back. Another cold-weather option is a pair of varsity jackets, one in black and another in royal with cream-colored sleeves. Both jackets pay homage to vintage American sportswear, with numbers on the sleeve, patches on the arms, and a collegiate “S” on the left chest. But things get rebellious when you flip it over, where you’ll see a black-and-white illustration of a woman doing a bong rip. The bong image can be seen again on zip-up hoodies in a black and washed red colorway. It doesn’t end there; there is also a soccer-like jersey for a team called the “SixtyNiners,” as well as a t-shirt that just reads the word “F–k” alongside a naked woman. Of course, there are more tame options with some flair, like mohair zip-ups, matching track jackets, and pants with cobranding on the sleeve and down the leg. A standout is the all-over car-printed baggy jeans with a matching thermal top and a bunch of accessories, including Vanson-branded hats and bags to match the jackets, a belt, and a vulgar keychain. The expansive collection also includes long-sleeve and short-sleeve tops, baby tees, and more. Be ready to whip out your credit card on Nov. 14 and then Nov. 16 for the Asia drop. Check out the entire collection below.

1. Supreme x Hysteric Glamour FW24 Collection

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