Now, this is an acquisition that makes all of the sense in the world.

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Tyler, The Creator has always been an "outside-of-the-box" artist with his music, so why should his foray into the worlds of beauty and fragrance be any different? The OFWG founder launched a pop-up in Malibu, CA over the weekend for his new line, Golf Le Fleur, and a bunch of Tyler's celebrity friends came through to support the shop.

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Jay-Z and the Roc Nation team are doing all they can for the culture right now, including organizing a job fair for New Yorkers seeking employment. 

Head inside to see what the rapper, activist, movie producer, and businessman had to say about his latest move in support of the Black community.