Drake’s love for college sports has finally made its way to his OVO clothing brand. OVO has partnered with the NCAA to give some of the most elite higher education squads their own limited edition OVO-branded gear. The lucky schools include Kentucky Wildcats, Alabama Crimson Tide, North Carolina Tar Heels, Memphis Tigers, and Kevin Durant’s […]
There only a select few shops that will be offering the exclusive gear.
Available today. Fans can cop the collection on the NFL's webstore and OVO's brick-and-mortar locations and online store.
October is almost here and Drake’s clothing brand is here for it. OVO Essentials is being relaunched and aims to have everyone prepared for whatever the fall may bring. As per Hypebeast Champagne Papi and crew are bringing back OVO Essentials. Originally released in 2018, OVO Essentials was inspired by travel and the demands of […]
Toxic R&B has Twitter in its feelings. Last week it was announced that OVO signees Dvsn would begin the rollout of their fourth studio album. The duo is known for crooning toxic lyrics, which usually has its fans singing along, but it appears the latest single may have gone too far. The song’s called “If […]
The offering drops today, July 8.
Drake‘s label just announced the launch of a new capsule collection for Spring/Summer 2022. The project was developed in conjunction with the Keith Haring Foundation and Artestar, an NYC-based consultancy and marketing firm that specializes in collaborations between various artists and universally popular brands. The collection’s central motif is based on Haring’s 1989 lithograph […]