Under Armour

"[T]he fact that I got to go and get into the signature shoe game, build a brand, be able to inspire and [tell stories] around things that are important to me? Eight, nine years removed from that [first meeting with Under Amour]? And we hopefully have something that will continue to be part of the legacy for years and years to come... that was me betting on myself." - Steph Curry on "The Draymond Green Show" in April 2022

Rucker Park is back, and Steph Curry and Curry Brand were on hand to celebrate the occasion.

This latest move by Steph Curry's Under Armour legacy imprint, the Curry Brand, is a hole in one. 

Stephen Curry and his Curry Brand are paying their respect to Baltimore and its Black residents with its new Black History Month inspired sneaker.

After "steffortlessly" dropping 62 points on the Portland Trail Blazers last week, Steph Curry felt very generous.

With the 2020-21 NBA season quickly approaching, Steph Curry and Under Armour isn't wasting any time getting his new Curry Brand off the ground. 

Under Armour is looking to compete with the likes of Jordan Brand with its latest move.

Last week Foot Locker announced the return of its highly-anticipated Week of Greatness campaign, which is now in its 8th year. This year’s theme is #NoMatterWhat, and they enlisted the help of your favorite musicians, athletes, and internet stars to spread the word. Sticking with the theme, the ad which premiered last week features Anthony […]