Wheaties has long been known for their slogan “Breakfast of Champions,” and the brand has been celebrating its centennial all year long with its Century Box Series. As 2021 comes to an end, Wheaties closes out the calendar with a special athlete on its final box, and it will bear one of the most iconic […]

It only makes sense. To celebrate its 100th anniversary, Wheaties has selected Muhammad Ali as the first cover star of its Century Box Series.