Louis Vuitton Inks 10-Year Deal To Become Official Partner of Formula 1

Source: Louis Vuitton / Louis Vuitton

Louis Vuitton‘s ties to the sports world just got even stronger.

The French fashion house has inked a 10-year partnership with the racing juggernaut Formula 1, becoming an official partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.

The news comes as Formula celebrates its 75th anniversary this year, and LV is kitting them out with branding trackside, which Louis has never done before. Both brands are rich in history, and the joining up signals the ongoing crossover between high fashion, sports, and a shared fact of a quality product.

Source: Louis Vuitton / Louis Vuitton

Stefano Domenicali, President and CEO of Formula 1, is excited to see what the brands will cook up thanks to their new partnership.

“We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence, and creativity, which makes them two exceptional timeless stories,” Domenicali said in a press release. “The entry of Louis Vuitton not only enhances the experience of our sport but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton.”

Meanwhile, Louis Vuitton’s CEO Pietro Beccari is ready to see what the partnership yields and is happy to see the LV branding reenter the racing world.

“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision,” Beccari said. “The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”

Louis Vuitton first entered the racing world in 2021 when it developed its first Trophy Trunk, which was first seen at the Automobile Club de Monaco at the Monaco Grand Prix.

Get a better look at the signature Trophy Trunks below.