Actually wearing your sneakers has long been a foundation of being a sneaker connoisseur, but now eBay is making an incentive for putting soles to the pavement.
The e-commerce site is pushing further into the sneaker game with a brick-and-mortar store located on Los Angeles’ Fairfax Avenue. The exclusive sneaker store will reward buyers with up to a 70% off discount for wearing their kicks out of the store. Appropriately dubbed “Wear ‘Em Out,” the rare kicks are available to cop through Memorial Day Weekend.
For some assistance, eBay called in a sneakerhead and rapper Offset to curate what will be in store, and he even used his impressive collection as a basis to make sure there’s nothing but heat –like the Jordan 1 Retro High OG Patent Bred or Yeezy Boost 700 Wave Runner– on your feet.
“eBay is my go-to place to find the kicks you can’t find anywhere else,” said curator and rapper Offset. “For sneaker collectors like me who lay awake at night trying to decide if you’re going to wear your new kicks, eBay’s Wear ‘Em Out Store makes light of something that haunts the entire sneaker community and gives people a new way to access the shoes they want for summer.”
Aside from the pop-up store, eBay first dove into the sneaker lane with the launch of its Sneaker Authentication Program wear kicks worth over $100 are sent to an independent authenticator for a rigorous check of the shoe, box, and accessories.
Now, with the new venture, eBay’s praising those who take those real kicks and lace them up.
“Most people can identify with that feeling of getting a new pair of shoes that you love so much, you just HAVE to wear them out of the store,” said Garry Thaniel, eBay’s GM of Sneakers. “The Wear ‘Em Out Store celebrates a love of sneakers while acknowledging that sneakerheads are often balancing what they wear with what they keep in the box. eBay is the place to find every style and every price, and now we’re offering an incentive to lace up the most coveted sneakers of the summer.”