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After years of lending his creative genius to other brands, designer Salehe Bembury is now charting a new course with his own label. 

Introducing Spunge. Along with announcing the brand’s name, he also debuted its first model, called the Osmosis, which is Bembury’s “signature organic take on a performance-lifestyle silhouette.” The Osmosis features a breathable upper with a durable, tactical, hiking vibe that fully embraces GORP core.

Upholding the shoe is a sole made of what’s being called Squish Tech, with a hole-filled design that resembles a sponge. The product page describes the technology as an “encapsulated proprietary foam wrapped in an engineered stability cage, allowing the wearer to both distribute energy evenly through the eye-catching SQUISH TECH domes, while maintaining maximum stability via the interaction between the two elements.”

Salehe Bembury's SPUNGE Osmosis

Source: Spunge / Spunge

Other features that make the Osmosis all-terrain ready include an OrthoLite sockliner and strobel, a moisture-wicking lining, laces dipped in silicone, and scratch rubber toe caps.

Bembury is known for the signature work he’s done with Crocs, New Balance, and even Tyrese Haliburton’s signature Puma, but with this new venture, he’s able to create with no boundaries.

“I’ve been working as a footwear designer for 15-plus years. My collective experiences as both designer and collaborator allowed me to realize I need to have full agency over my vision to achieve the ambitious goals that I’ve set for myself,” Bembury said in a press release. “The only way to do that was to create my own footwear brand. Spunge is the vehicle that enables me to create on my terms, with my own unique output.”

Salehe Bembury's SPUNGE Osmosis

Source: Spunge / Spunge

You can enter the draw for the earthy kicks today  —with winners announced Monday—on the Be A Spunge website. The first drop includes four colorways: the Yukon (Brown / Mustard / Yellow), Slaw (Purple / Green / Yellow), Mung (Green / Tan / Orange), and Malawi (Blue / Light Blue / Orange).

They’re all priced at $150 and, according to Footwear News, launch events are scheduled for Dover Street Market London, Kith NYC, A Ma Maniere Atlanta, and ComplexCon Las Vegas, before the global launch on November 15. 

Get a better look at the sneakers below.

1. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

2. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

3. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

4. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

5. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

6. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

7. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

8. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

9. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

10. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

11. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

12. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

13. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

14. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

15. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

16. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

17. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

18. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

19. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

20. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

21. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

22. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

23. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

24. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

25. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

26. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

27. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

28. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

29. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

30. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury

31. Salehe Bembury’s SPUNGE Osmosis

Salehe Bembury's SPUNGE Osmosis Source:Spunge

Salehe Bembury’s SPUNGE Osmosis salehe bembury