Authentic Brands Group has inked a deal with Iverson to seek and develop opportunities in the entertainment, endorsement and strategic partnership space.
Reebok and Packer announced a special-edition release of Allen Iverson’s Answer IV "inspired by the sport, style and culture of the late ‘90s and early ‘00s." The Packer x Reebok Answer IV's 'Ultramarine" colorway will no doubt look highly familiar.
Rapper Master P is in talks to purchase apparel company Reebok, and he believes making Allen Iverson its face will be important among African-American buyer and millennials. Iverson has long been tied with the brand, and his return as its main celebrity endorser could be perceived as an attempt to challenge Nike's Jordan Brand.