The synergy between them runs deeper than just celebrity friendships, it's cultural.
Jordan Brand is celebrating the 30th anniversary of the iconic Air Jordan 11 with a lineup of special releases.
Jalen Hurts' partnership with Jordan Brand has quickly become one of the more visible and talked-about athlete endorsement pairings in the NFL.
Explore the Air Jordan 40, the next era in sneaker technology with lightweight ZoomX foam and unmatched energy return.
As if Nigel Sylvester's collaborations with Jordan Brand didn't have enough of a story behind them, some brazen thieves have added to that lore.
Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.
A marketing dream. Back in 1984, Michael Jordan was banned from wearing the Black and Red Air Jordan 1 because sneakers at the time had to be 51% white and match your teammates’. The frivolous rule was eventually lifted in the 2000s, but because it was the ’80s, Nike just paid the $5,000 fine each […]
Nike shared the top sneakers driving traffic to its polarizing SNKRS app in 2024. As usual, these were offerings from Jordan Brand, but most importantly, collaborations featuring Hip-Hop superstar Travis Scott.
As Supreme continues to release cold-weather gear in support of its Fall/Winter 2024 campaign, a much-needed Jordan Brand collaboration is arriving. The cobranded drop consists of puffer jackets, hoodies, sweatsuits, shorts, and tracksuits. Other accessories include socks, drawstring bags, basketballs, and headbands. The collection is done up in Jordan’s iconic black and red colorway, as […]
Welcome to Cassius Approves, where the team drops off some of the hottest items around in fashion, sneakers, tech & more. Whether an impulsive purchase, a quick Amazon Prime order, or a statement piece, we’re cutting through the noise with our recommendations. Check out our latest selects below. Air Jordan 1 Low OG “Howard University” […]
The Mavericks' all-star's latest kick takes a page out of Michael Jordan's books when it comes to his signature kicks, being that it pays homage to Doncic's love for sports cars, which is evident in the "Midnight Racer" and "Photo Finish" colorways.
Mikaylah Williams becomes the second college player to earn a NIL deal from Jordan Brand, joining UCLA guard Kiki Rice.
