Nike's Raising Its Price In The United States
Nike’s Raising Its Price In The United States & Is Blaming “Economic Conditions”
The price just went up, for Nike at least.
Sportswear giant Nike has announced that the price of its sneakers will increase between $2 and $10. The price hikes are coming pretty soon—to coincide with Nike’s fiscal year beginning June 1—so if you had a few pairs on your wishlist for your summer rotation, you should make those purchases soon to save some cash.
A source tells Complex, “Nike notified retail partners of the price hikes this week. Customers will see the price increases next month, and Nike’s retail partners will see their wholesale prices increase come July, when Nike’s Fall 2025 season begins.”
However, some Nike-branded price tags won’t take a hit, including Jordan Brand clothing and accessories, and if your sneakers retail for less than $100, you also shouldn’t expect a bigger bill. Plus, with some of those increases coming in the summer, around back-to-school shopping, parents can rest assured that updating their kids’ wardrobes and sneaker collection laces won’t be affected either. Adults will also be happy to know that the staple Air Force 1 will remain at $115.
Nike didn’t point out any external forces that could have triggered the change, suggesting to Complex that it’s normal to “regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
There was no direct mention of Trump’s tariff war or if it played a part, as Nike was also one of the more than a hundred footwear brands that signed a letter addressed to Donald Trump to chill on the foreign taxes.
Adidas has warned in recent weeks that if Trump enacts steep tariffs, just about all of its products will be slightly more expensive. Trump’s tariff war, however, is on a 90-day pause with every major trading country except China.
Nike also took a big hit in Q3, reporting its first billion-dollar revenue loss since the onset of the COVID-19 pandemic. However, despite the trending dip, CFO Matthew Friend is confident the brand is still achieving its main goal in the space, saying, “The operating environment is dynamic, but what matters most for Nike is serving athletes with new product innovation and re-igniting brand momentum through sport.”
Nike tells Complex that it’s all because of “expected inflation” and “economic conditions,” but if Trump’s tariffs did play a small part, expect other brands to follow suit.
