Reebok has stayed on the pulse of culture thanks to collaborations with the likes of Cardi B and Future most recently, and part deals with artists such as Kendrick Lamar, Swizz Beats, and Rick Ross. Often, Damion Presson, Reebok’s director of global entertainment marketing, was the man behind the scenes making the deal go and assuring the brand is continuously presented […]
LeBron James now a lifetime Nike athlete after signing a contract that according to some would pay him a $1 billion by the age of 64. But a new report from ESPN Senior Writer and LBJ whisperer Brian Windhorst details Nike almost missed out on landing the King. We know it sounds ridiculous, right? LeBron […]
New releases from Nike, Fila, Reebok, Vans and PUMA.
The Haitian-American designer's been grinding for a minute.
The sneaker brand's team gets even stronger.
Exploring the true heritage of the word "cowboy".
