Nike's Air Max didn't become a staple in Black culture because Nike told people it was important. Black folks made it matter in real life.
Nike announces the 2026 World Cup kits for all of the national teams outfitted with Aero-FIT cooling technology.
Nike is celebrating the return of the Air Max 95 “Big Bubble” by teaming up with LEGO for a collection that includes a redesigned sneaker and a buildable set.
Supreme reunites with Nike to release three new takes on the Air Max 2 CB ‘94 Low.
A’ja Wilson’s Nike A’Two builds on the success of her first signature sneaker with some key performance upgrades.
The Air Jordan 5 "Wolf Grey," retroed for the first time since 2011, sparked massive hype and chaos—including mall shootings.
Nike and LeBron have introduced JuJu Watkins’ first signature-style NXXT Gen shoe, the “Silver Lining."
Jordan Brand is once again blessing Teyana Taylor with a custom Air Jordan collection fit for Harlem's princess.
The EEOC is forcing Nike to hand over internal records as it investigates whether the company’s DEI programs discriminated against white employees.
The new ad, which also celebrates the launch of the Air Jordan 6 Infrared "Salesman" sneakers, stars Emmy Award-winning actress Niecy Nash as a genie who lives in Ironheart star Regan Aliyah's Jordan 6 sneakers and grants one wish after she rubs her kicks to remove a scuff.
Nike’s Costco-inspired SB Dunk Low Pro QS mixes Kirkland-themed details with a rare warehouse-only release that sent sneakerheads rushing to select stores.
Nike is releasing the Air Max 95 City Pack, a four-sneaker collection inspired by Paris, Hong Kong, Seoul, and Baltimore, with bold city-driven designs.