You can now add the GOAT, Serena Williams, to the elite company of athletes to have buildings named after them on Nike's campus. 

"Without me, [Jordan] doesn't sign,.. We don't go through all those romantic stories about Adidas and no one was paying him. That doesn't happen. There's no Air Jordan." - Sonny Vaccaro in a May 2020 interview with 93.7 The FAN

NOCTA has officially entered the shoe game with the Nike Hot Step Air Terra/NOCTA. Get your hands on them starting Thursday, March 3.

Nike is teaming up Madden NFL 22 for a challenge that comes right on time for Super Bowl Sunday. 

On Thursday (Feb. 3), the WNBA broke the news of its first capital raise. The league received $75 million from a slew of powerful investors, including former U.S. Secretary of State Condoleezza Rice and tech entrepreneur Michael Dell. However, the biggest name of the round was Nike, whose contribution functions as proof of the Swoosh’s […]


The much-hyped and highly anticipated Louis Vuitton x Air Force 1's are still yet to be auctioned off (not raffled) and while you can bet that only the deepest pocketed individuals will be taking home a pair, some celebrities are already getting blessed with Virgil's latest creation and letting everyone know as much.

Quiet as kept, Kyrie Irving has one of the best sneaker silhouettes in Nike's enormous stable of kicks, that's thanks in large part to his fantastic collaborations.