The new NikeCraft General Purpose Shoe (GPS) from Tom Sachs is made for everyday wear. But will it be readily available for everybody? Here are detailed photos of the sure to be in demand sneakers that retail for $109.99. Good luck securing your pair.

You can't say Nike isn't savvy with the marketing. NikeCraft has announced an "ordinary shoe for extraordinary people," that happens to be designed by renowned contemporary artist Tom Sachs.

Fans of Colombian singer J Balvin will soon be able to rep the “Prince of Reggaeton” this summer thanks to his new collab with Air Jordan. The 37-year-old performer teased social media with a look at the sneakers in late 2021, but we finally have some leaked photos of the finished product. The Instagram accounts […]

In June '22, Louis Vuitton is releasing a special collaboration project between late artistic director Virgil Abloh and Nike. undertaken on the Swoosh's iconic Air Force 1 sneakers. The sneakers will be available for sale in nine different colorways. There will also be an exhibit about the collab, and it is taking place in Brooklyn, NY through the end of May.

It appears Kyrie Irving's time with Nike as a signature athlete is coming to an end.

You can now add the GOAT, Serena Williams, to the elite company of athletes to have buildings named after them on Nike's campus. 

TV/Film

"Without me, [Jordan] doesn't sign,.. We don't go through all those romantic stories about Adidas and no one was paying him. That doesn't happen. There's no Air Jordan." - Sonny Vaccaro in a May 2020 interview with 93.7 The FAN