Olivia Miles shocks the college basketball world by heading to TCU, raising questions about star power and brand equity in women’s hoops. Discover how name recognition and social media mastery are setting elite players like Hailey Van Lift apart, and why traditional branding matters in collegiate sports. In this episode of The Fumble, Rodney Rikai and Samaria Terry break down the implications of Olivia Miles’ move compared to Hailey Van Lift’s proven marketability from her time at Louisville, LSU, and her standout media presence. Could Miles overcome the brand gap, or is she destined to remain a dark horse in a sport where cachet is king? Tune in and let us know your thoughts in the comments!
